Million Plates Campaign
for the Arts
Advocacy Packet

---

In order to reach the goal for the Million Plates Campaign for the Arts, the California Arts Council needs your help! Please take a look at the following documents to help support efforts to sell Arts License Plates and raise $40 million for arts for California’s children and communities. Questions may be addressed to Mary Beth Barber at , and don’t forget to join us on Facebook and Twitter!

http://www.facebook.com/californiaartscouncil
http://www.facebook.com/MillionPlates
http://twitter.com/calartscouncil

Introduction documents

• Intro letter from Malissa Feruzzi Shriver, Chair of the California Arts Council
• Suggestions on how to take part in the Million Plates Campaign for the Arts

Background Information about the Million Plates Campaign

• Million Plates Campaign and Arts Plate informational flyer
• Quick Facts about the arts in California
• Frequently Asked Questions about the Arts License Plate
• Press Release from November 2009 concerning the tax deductibility issue for Arts Plates
• California Arts Council budget history from 1976-current

Templates and samples to use in Advocacy efforts

• Sample letter text to send to possible Arts Plate supporters PDF DOC
• Sample Press Release to send to local media PDF DOC
• 3 Minute Pitch for the Arts License Plate PDF DOC
• Sample advertisement for print publications, performing arts playbills

Articles in major media about the
Million Plates Campaign for the Arts

• Sacramento Bee story on the first fleet owner with Arts Plates (May 2010)
• Los Angeles Times article on the launch of the Million Plates campaign (June 2010)
• Los Angeles Times art review’s take on the Arts License Plate (June 2010)
• Maria Shriver Op/Ed in the Huffington Post (June 2010)
• Article in LAist on the launch (June 2010)
• Article in Chic Today (British lifestyle publication) (Aug 2010)

tax deductibility

businesses